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PRESS·EARNED MEDIA·Step 1 of 7Prototype · sample data · nothing is sent

Name the approver, confirm press permission, then go to the opportunities.

Who signs off
Where the story comes from

A press story starts from an opportunity the analysis already found. The next step lists the same opportunities as the content map in the Console and Opportunities in Content Studio, and you pick the one this release will answer.

3
Written for press

Opportunities the content map already marks as press.

4
Need outside proof

Reviews, testing, numbers and comparisons a writer could report on.

3
Belong on your own pages

Articles, FAQs and specs. Listed too, but rarely a press story.

These are sample opportunities. Choose a product to load its content map.

No brand selectedAnalysis finished
Still needed:

Next you pick the opportunity from the content map that this release will answer.